I think I’m finally getting the hang of this whole consulting thing, two years later.
branding, marketing and social media consultant with a passion for urban planning, community, sustainability and all things brooklyn.
No, it might not be THE ANSWER, but it sure as hell is a start. LOVE THIS.
“A Stanford Engineer Figured Out A Real Reason Fewer Women Code,” one headline read.
“This Awesome Ad, Set to the Beastie Boys, Is How to Get Girls to Become Engineers,” another promised.
I am so excited for the study that tracks the girls who: Use this toy exclusively, avoid all heteronormative outside influences, somehow survive high school as proud math-lovers, and then go on to pick a college major. That will surely prove its effectiveness.
This is a slick commercial, and it seems like a fun, educational toy. More power to GoldieBlox if it manages to make more kids interested in learning.
Source: The Atlantic
Latté Coffee Brand Identity by Daniel Lasso Casas
More of the coffee store branding project on WE AND THE COLOR.